Bing Vs. Google — Microsoft’s Pepsi Challenge Backfires

Last updated on September 8th, 2018

Remember the Pepsi Challenge? Apparently, Microsoft does.  The software company on Thursday evoked that famous marketing campaign when it launched the “Bing It On” challenge, an online blind comparison test in which its Bing search engine goes head to head with Google. Unfortunately for Bing, in two separate trials conducted by the International Business Times, Google came out ahead in both cases, winning 3:2 in the first test and 4:1 in the second.
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