Aug 2013
20

Microsoft admits that its campaign to turn ‘Bing’ into a verb has been a massive flop

In an ideal world, Microsoft (MSFT) would like to have the word “Bing” become synonymous with online search instead of “Google” (GOOG). But we can’t always get what we want in life, and Fast Company reports that Microsoft has acknowledged that its efforts to turn Bing into a verb have been spectacular failures. In fact, Microsoft’s attempt to match Google’s search branding power have gone so poorly that even its own employees have given up using Bing as a verb in casual conversations.
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