May 2018
10

Microsoft is looking to entice app developers with a better store revenue split

Developers of consumer apps (not including games) for PC, Windows Mixed Reality, Windows Phone or Surface Hub will now receive 85 percent of revenue from downloads — as opposed to 70 percent — when the app is tracked down through the Microsoft Store. What’s more interesting is that Microsoft is bumping this figure up to 95 percent when the app is deep-linked externally from somewhere like the app developer’s site.

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