Aug 2013
20

Microsoft shutting down its proprietary alternative to QR codes

Microsoft Tag, the company’s colorful take on QR codes is no more. Launched in 2009, the little-known service was supposed to be the software giant’s answer to traditional bar codes, black-and-white QR codes, and other scannable tags. But while some major companies and ad agencies adopted the technology, in part due to its tracking and analytics capabilities, it never really caught on with users.
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