Feb 2016
16

Why did Microsoft buy SwiftKey? Hint: It’s not about keyboards

Put simply, this is all about artificial intelligence. The seemingly clairvoyant nature of SwiftKey when it comes to typing prediction can be readily implemented into a world of other use cases. SwiftKey is continually sifting through billions of different word and letter combinations, both from an individual and, more generally, in an anonymized way across its entire user base. All of this data is collected and analyzed in an effort to predict what a user is trying to type before they physically enter the words.

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