Scroogled dents Google’s reputation, claims Microsoft

Microsoft’s anti-Google “Scroogled” campaign is a battle for hearts and minds as much as for search and email market share, an analyst said today, but its effectiveness can be measured.  2012’s Scroogled failed to move the needle on Google’s search share. And while it may have played a part in the two-month boost to Bing, Microsoft’s gains came at the expense of Yahoo, Ask.com and AOL, not Google.
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