Before PCs Vanish, Microsoft Fights for Relevance in the Cloud

Last updated on September 8th, 2018

The way to make money in technology,” a young Bill Gates told me in the summer of 1990, “is by setting de facto standards.” It worked, too. For years, Microsoft enjoyed more than 90 percent of the market for several categories of PC software. Under Satya Nadella, the software giant hopes to survive by overturning the way it has always done business.