Microsoft reportedly paying YouTube personalities to promote Xbox One

Last updated on September 8th, 2018

Microsoft has reportedly partnered with Machinima to quietly pay the YouTube channel’s video partners to promote the Xbox One. According to Ars Technica, Machinima’s affiliates could get a $3 per CPM (or $3 for every 1,000 views) bonus if they included at least 30 seconds of Xbox One footage and mentioned the console by name in their videos. However, the deal is particularly unique in that video makers could not disclose the details of the agreement and payment, potentially violating FTC rules in the process.
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